4. (TCO 8) Vellus Products is a small company that produces personal care produc

Question

4. (TCO 8) Vellus Products is a small company that produces personal care products for dogs. Vellus Products initially began exporting when a Taiwanese business placed an order for its dog shampoo. Since then, Vellus Products has expanded its export business and today, international sales account for about half its total sales. Vellus Products now sells in 28 countries around the world. Can other small companies learn from the experiences of Vellus Products? Reflect on the tips of Vellus Products founder Sharon Doherty for beginning the export process. (Points : 30)

5. (TCO 8) By 2012, India is expected to export half a million vehicles a year. South Korea

Explanation / Answer

ANSWER 1 ::

Smaller companies can learn from the success story of Vellus . Sharon Doherty feels that the success of exports was due to flexibility in sales strategy. She also attributes that the customer base was nurtured very carefully by adapting flexibility and diligent in accepting the differed demands form customers. She also attributes the success of the strategy in exports to being patient and committed to the cause of the p product that had been exclusively developed without taking a detour into accessory products.. their mixed portfolio of dog products was able to withstand the changes of the economic scenario the risk were already strategized and carefully assessed and steps were taken to manage the risks by logistics planning, market intelligence and the small company features were the greatest of advantages for vellus.

ANSWER 2:

When Hyundai initially established production in India in 1998 the Indian market for cars

was almost non-existent and trained workers were virtually unavailable. Despite these drawbacks Hyundai, attracted by India

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