Select an organization and describe its history, products, and major competitors

Question

Select an organization and describe its history, products, and major competitors in a paragraph or two. Develop a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization.

You must submit a three-to four-page paper (excluding the title and reference pages) formatted according to APA style guidelines as outlined in the Ashford Writing Center. In addition to the textbook, you must use at least two scholarly sources.

Instructions
Locate a competing organization in your local market (or region) to help develop your SWOT analysis. You can find this information on the website for the US Chamber of Commerce. Your SWOT analysis should address the Questions to Ask on Rob Berman's blog.

Explanation / Answer

SWOT Analysis

A SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavourable to achieving that objective. SWOT is often used as part of a strategic planning process. SWOT or TOWS is an acronym forStrengths, Weaknesses, Opportunities, Threats. There are several ways of graphically representing aSWOT analysis on a matrix or grid. Several versions of a SWOT analysis grid/ matrixare shown on this page

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