Suppose you are the main negotiator between your company and retailers carrying

Question

Suppose you are the main negotiator between your company and retailers carrying your company's line of dairy products. Your company is attempting to introduce a new brand of Greek yogurt, and it is your responsibility to negotiate agreement between your company and retailers to ensure as much support for the launch as possible. The advertising team has designed several in-store displays that your company would like the retailers to use, but those carry a cost to the retailers to set up in terms of employee time and shelf space. The marketing team has developed a strategy that primarily revolves around an introductory price that is significantly lower than existing brands of Greek yogurt. Your company has agreed to give some financial support that you can use in whatever way you see fit or necessary to carry out the goal of a successful product launch. You are tasked to negotiate agreements with the retailers that address the plans of the advertising and marketing teams and to address any other foreseeable issues.

Briefly discuss the contractual clauses that you would offer retailers--and to which the retailers would agree--in order to accomplish your goals.

Explanation / Answer

The key to successfully pitching a new product idea or invention to a potential investor or company is being concise and clear. You may have the best idea for a product that will save people time and energy, but if you cannot convey that idea quickly and in an way that's understandable, a potential investor is unlikely to help you financially. Your pitch should also be lively and engaging and make the person you're pitching want the producT.

Clauses for Retailers

1.Since new yoghurt is priced lower than competitor, people would come forward to purchase more quantity of this product.

2.The cost to the retailers to set up in terms of employee time and shelf space would be offset by increase in sales.

3.Since the footfall will be more due to introductory reduced price, the retailer would see an increase in sales of other products.

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