1- Unlike advertising, which is part of the promotional component of marketing m

Question

1- Unlike advertising, which is part of the promotional component of marketing mix, personal selling is considered to be part of the contribution function. True or False? Why?

2- Effective marketing research invovles listening to customes, employees, shareholders, and other stakeholders. True or False? Why?

3. Product development is a key activity in any modern business, anywhere in the world. True or False? Why?

4. A firm's short term financial forecast provides a projected sales estimate. True or False? Why?

5. A_________ summarizes all the data from the account ledgers to verify that they are correct and balanced.

A. ledger statement

B. balance sheet

C. trial balance

D. statement of cash flows

6. _______measures the speed of inventory moving through the firm and its conversion into sales.

A. Asset turnover ratio

B. Inventory turnover ratio

C.Sales turnover ratio

D. Cost of goods sold turnover ratio

Explanation / Answer

1. True. Presonal selling can be considered as a part of contribution function as it can measure its contribution towards selling. Personal selling is a personalized approach which can analyze easc sales unlike advertiseing.

2. Ture. For a marketing research to be effective it should listen to all its stake holders which includes customers, share holders, employees. Through listening the reseacher will get relevent information regarding busines.

3. True. Product development or new prodect development is very essential for the sustainability of the organization in the competitive world.

4. False. A short term financial forecast cannot identify the sales estimate. it requires long term forecasting.

5. c.trial balance. It ensures whether the entries in a ledger is mathematically correct

6.A Asset turnover ratio. It is the ability of a firm to make revenue out its assets.

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