Select a company that does business internationally and show how each of the sev

Question

Select a company that does business internationally and show how each of the seven international environmental forces influence the behavior of the company. Analyze how well the strategies worked and what you would have done differently.

Include the following sections in your paper: the business's international foundation, global business environment, international strategy, and management strategy which includes the operations and financials.

Discuss at least one ethical issue that the company has faced in the international business environment and how this company does or does not portray Christian values based on the outcomes of their decisions.

Maximum and Minimum of six pages (not including title page, references, and appendixes)

Use at least six references. (Textbook can be one source)

Explanation / Answer

International environmental analysis-McDonalds

·       Political factors-

The business operation of a firm is always impacted by the policies of its government. McDonald's follows the local government's laws as well as the foreign investment laws for its franchise business worldwide. Political instabilities in the local state also impacts its business.

·       Economic factors-

It encounters various scales of taxation & revenue measurement in various nations. It also encounters complexities due to fluctuations in exchange rates of currencies particularly in its worldwide food distribution.

·       Social Factors-

The life style of people is changing & the demand following this change impacts McDonald's. Also this changing demand is different from nation to nation. For example, In India, most people prefer vegetarian. To fulfil the consumers' expectation, it needs to study the market & also has to provide an effectual food menu.

·       Technological factors-

The effect of technological innovation is significant in meeting the consumers' expectations. As all the prevailing food chains compete with one another, it has to ensure complete technological access to successfully impact its consumers. Modern & fast distribution channels, simple & fast payment facilities, consumer entertainment equipment in outlets, can aid it to keep its consumers satisfied.

·       Environmental Factors

It is criticised for utilizing some damaging elements like, non-biodegradable material for its glasses. Styrofoam packages are also being utilized for meals . Environmentalists have criticized it for food packaging dependent on polystyrene

·       Legal Factors

It is compulsory to follow some rules to run its operations. For instance, licenses , taxations, stuff laws, safety regulations etc. In the Muslim predominant nations, it is essential to have Halal food sanction . If each firm maintains the legal procedures, then not only the firm itself but also each part of the overall society will be profited .

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