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(Monopoly with Multi-plant) suppose that Gillette has a monopoly in the market f

ID: 1108401 • Letter: #

Question

(Monopoly with Multi-plant) suppose that Gillette has a monopoly in the market for razor blades in Mexico. The market demand curve for blades in Mexico is P=1000 - 10Q (in thousands). Gillette has two plants, one in Mexico city and one in LA where marginal cost for the LA plant is MC1(QLA) = 2 + QLA and marginal cost for the Mexico city plant is MC2(QMC) = 1 + 0.5QMC. (15) a. Find Gillette’s profit-maximizing price and quantity of product for the Mexican market overall. b. How will Gillette allocate production between its Mexican plant and its LA plant?

Explanation / Answer

let Q1 = output of LA plant

Q2 = output of mexico city plant

MC1 = 2 + Q1

MC2 = 1 + 0.5Q2

so total marginal cost is the horizontal sum of MC1 and MC2

MC1 = 2 + Q1

Q1 = MC1 - 2

MC2 = 1 + 0.5Q2

0.5Q2 = MC2 - 1

Q2 = 2MC2 - 2

Q1+ Q2 = MC1 - 2 + 2MC2 - 2 Q1 + Q1 = Q

Q = MC1 + 2MC2 - 4 MC1 = MC2 = MCT

Q = 3MCT - 4

Q + 4 = 3MCT

MCT = (Q +4)/3

P = 1000 - 10Q

TR = PQ

= Q(1000 - 10Q)

= 1000Q - 10Q2

MR = dTR/dQ

= 1000 - 20Q

at optimal point

MR = MCT

1000 - 20Q = (Q + 4)/3

3000 - 60Q = Q + 4

3000 - 4 = Q + 60Q

2996 = 61Q

Q = 2996/61

= 49.11

P = 1000 - 10(49.11)

= 508.9

b)

MCT = (49.11 + 4 )/3

= 17.70

so Q1 = 17.70 - 2

= 15.7

Q2 = 2(17.70) - 2  

= 33.4