1. In what ways could social media applications contribute to the mission of you

Question

1. In what ways could social media applications contribute to the mission of your organization?

2. How could social media change or strengthen the culture of your organization, with regard to widening collaboration and becoming more agile and responsive?

3. To what extent will your current organization silos and hierarchies inhibit the com-munication and collaboration opportunities opened up by social media? Or, will social media help you to break down those silos and hierarchies, and encourage more “horizontal working”?

4. How should your organization balance the need for management control with the desire to open up conversations more widely across the organization in order to encourage experimentation with social media?

5. In your assessment, would your organization benefit or suffer from working in a “per-petually beta” state of mind, constantly experimenting, learning—and improving— from the mistakes?

Explanation / Answer

1. The mission of a company states the purpose of the company being in a business. Mission, along with vision, helps in setting the direction of the company. The mission must be communicated clearly to the internal and external stakeholders of the company so that the mission is inculcated in them and they act accordingly. Social media helps in spreading the missing among the intended stakeholders. The mission creates a unique identity for the company to its employees, suppliers, business partners, consumers, and other parties. Social media helps in communicating the mission to these parties and strengthening the commitment of the company towards achieving its mission. It also renews the commitment of its employees and other stakeholders to fulfill the missions.

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