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Three parts to the question: 1a. 4. All the below choices are examples of promot

ID: 1111978 • Letter: T

Question

Three parts to the question:

1a. 4. All the below choices are examples of promoting a firm’s product, except

a. Advertising

b. Cannibalizing

c. Discount coupons

d. End-of-aisle displays

1b. A firm that acquires a substitute product can try and reduce inter-product cannibalization by

a. Doing nothing

b. Repositioning its product or the substitute so that they do not directly compete with each other

c. Pricing each product at the same level

d. Raising prices on the low-margin products

1c. The practice of buying a firm’s good in one market at a low price and selling it in another market for a higher price in order to profit from the price difference is known as a. Predatory pricing

b. Price collusion

c. Arbitrage

d. Mark-up pricing

Explanation / Answer

1a

b. Cannibalizing

the above is the answer

because b. Cannibalizing means impact on the sales of other substitute products.

1b.

b. Repositioning its product or the substitute so that they do not directly compete with each other

the above is answer

1c.

c. Arbitrage

the above are the answers

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