Zenith Electronics hires only the most brilliant engineers and programmers. Its
ID: 1112070 • Letter: Z
Question
Zenith Electronics hires only the most brilliant engineers and programmers. Its employees have created amazingly complex, unique products. The company’s CEO says, “We aim to be problem solvers. It is important that we are building solutions in response to authentic needs in the marketplace.” This is an example of which type of marketing philosophy?
Sales Orientation
Market Orientation
Executive Orientation
Societal Orientation
Product Orientation
Sales Orientation
Market Orientation
Executive Orientation
Societal Orientation
Product Orientation
Explanation / Answer
Correct option: Market Orientation
Reason: Market orientation refers to a company philosophy which focuses on discovering and meeting the needs and desires of its customers through its product mix. The company is aimed at identifying new consumer demands and then develop products to meet those demands.
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