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Rival Response Instructions: Enter your responses as a whole number. Indicate a

ID: 1112762 • Letter: R

Question

                                         Rival Response


Instructions: Enter your responses as a whole number. Indicate a negative response with a (-) negative sign.

(a) If the probability of rivals matching a price reduction is 97 percent, what is the expected payoff to a price cut?

$

(b) If the probability of rivals reducing price even though you don’t is 4 percent, what is the expected payoff to not reducing price?

$

                                         Rival Response

Your Company's Action   Reduce Price   Don’t Reduce Price    Reduce Price   Loss = $800   Gain = $50,000    Don’t Reduce Price   Loss = $6,000   No Loss or Gain

Explanation / Answer

(a) If the probability of rivals matching a price reduction is 97 percent, what is the expected payoff to a price cut?

This is given by Expected payoff = 97% x -800 + 3% x 50000 = 724

(b) If the probability of rivals reducing price even though you don’t is 4 percent, what is the expected payoff to not reducing price?

This is given by Expected payoff = 4% x -6000 + 96% x 0 = -240

Here we experience a loss.

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