Rest & Sleep Inc. is a mattress manufacturing firm. By manufacturing related pro

Question

Rest & Sleep Inc. is a mattress manufacturing firm. By manufacturing related products such as bed covers, comforters and quilts, and pillows, it has gained significant competitive advantage as it has managed to create profits in all these markets as well. Rest & Sleep creates a challenge for the other companies in the market by providing unique value through its customer services and warranties. Which of the following terms best describes what Rest & Sleep Inc. is practicing?

A. Business unit strategy

B. Corporate strategy

C. Unrelated diversification

D. Market penetration

Explanation / Answer

C. Corporate Strategy

Through this strategy firms have long term insight in focus and thus tries to win customers goodwill through customer service and warranties . These strategies helps firm to develop a brand of customers which demand Rest and Sleep Inc .

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