Changing prices on established brands presents challenges. Shoppers are used to

Question

Changing prices on established brands presents challenges. Shoppers are used to what frequently purchased products cost such as ready-to-eat cereal, potato chips, and canned vegetables. To lower prices with these types of products, manufacturers most often:

Use regional coupons to clear the market.

Increase advertising intensity to justify a lower price.

Change the color of the packaging and include on-package messaging such as “now at a lower price.”

Keep the price and package the same while increasing the amount of content.

Purchase end-of-aisle shelf space to encourage impulse purchases.

Use regional coupons to clear the market.

Increase advertising intensity to justify a lower price.

Change the color of the packaging and include on-package messaging such as “now at a lower price.”

Keep the price and package the same while increasing the amount of content.

Purchase end-of-aisle shelf space to encourage impulse purchases.

Explanation / Answer

Keep the price and package the same while increasing the amount of content.

the above is the answer

in this way the net price per volume terms is declined.

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