Version 8 13 Which of the ollowing is an examle of sals omion A coupos B sweepst
ID: 1114558 • Letter: V
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Version 8 13 Which of the ollowing is an examle of sals omion A coupos B sweepstakes D samples E. All of these anwrs are owrect A An al fhoe Campbelt soup We havent changed thus gret tae your family's always loved This is an esample ofadvertising A alvocacy C peroniwe E reminder 15. The owner of a small restaurant that sells take-out fried chicken and hiscuits pays $2.500 in rent each month, 5300 in utilities,5750 interest on his loan, insurance premium of $200, and advertising on local $250 a month A small bucket of take-out chicken, the only menu item, is priced at 59.50 Ut variable costs for the bucket of chicken are 55 50. Ar what level of sales of dollars of revenue will the A. 9.386.00 C 539,900.00 $29.925.00 D. 59,500.00 $9,975 00 I6 Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events B personal selling C direct marketing D public relations E search engine optimization 17 Todey'sconsumers do not need to nely on marketersupplied information about products and services because they can useo seek out a wealth of A. public relations B. direct marketing C the lnternet and other technologies D. mass market media E informative advertising IS Which of the ollowing are major categories in the promotion mix A advertising, sales promotion D pxitioning advertising E abvetising indirect marketingExplanation / Answer
Answer 13 : An example of a sale promotion are all of these suchas samples,sweepstaker, rebates and all of these are correct because it helps marketers to increase the sales and profit of the firm.
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Answer 14 : This is an example of persuasive advertising as it has building brand preferences and encourage about the useage of the product and showed how you love to drink the soup as it has family feeling.
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Answer 15 : Total Fixed cost = $4200
Price of chicken per unit = $9.50
Variable cost per unit = $5.50
B.E.P ( in sales) = Fixed cost/ S.P - V.C/S.P
B.E.P ( in sales) = 4200/9.50-5.50/9.50
B.E.P ( in sales) = $9975
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Answer 16 : Public relation is one of the five major promotion toolincludes building up a position of corporate image and handling unfavourable stories and events because it help in preparing better image in front of the eyes of the customer so that they can take correct and wise decision.
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Answer 17 : Today consumer need not rely on the market supplied informationabout product or services because they can used internet and other technologies to seek out more information.
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Answer 18 :Advertising and sales promotion is an important promotion mix used by the marketers to increase there sales and earn greater profit in long run scanerio.
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