Environmental Factors As firms look overseas for opportunities, they must evalua
ID: 1117572 • Letter: E
Question
Environmental Factors
As firms look overseas for opportunities, they must evaluate the global marketing environment before deciding whether or not to go global. The global marketing environment is complex and dynamic; therefore, a careful review of all types of factors must be completed.
Drag each description to the appropriate environmental factor. When you have categorized all the items, click the Submit button.
Among European countries, Turkey currently ranks first in income inequality. Income inequality captures the difference between high-income and low-income households.
Chinese consumers drink tea for a number of occasions including drinking tea at weddings and preparing tea for elders as a sign of respect.
China has very few existing coffee houses, and even fewer who serve an American-style coffee experience.
Australia is often ranked as the world's most stable country due, in part, to the ease of doing business in Australia and a low level of government corruption.
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Competitive
Economic
Cultural
Political-Regulatory
Explanation / Answer
1) Turkey having high income inequality is due to political regulatory environment.
2) High consumption of tea by Chinese is due to their cultural environment as they consider it as a sognof respo.
3) Lack of coffee houses in china is due to lack of competition. There are less sellers available in the market.
4) Australia’s high ease of doing business and low corruption is a economic factor. It boosts the growth of the nation.
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