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03 points l Prenous Armwers scalcCT a 4 7 502.xp My Notes Ask Your Teacher A man

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Question

03 points l Prenous Armwers scalcCT a 4 7 502.xp My Notes Ask Your Teacher A manufacturer has been selling 1000 flat-screen TVs a week at s500 each. A market survey indicates that for each $10 rebate offered to the buyer, the number of Tvs sold will increase by 100 per week. (a) Find the demand function (price as a function of units sold x) p(x) = | 1 (b) How large a rebate should the company offer the buyer in order to maximize its revenue? s 125 (e if its w eekly cost function is C K 64,000 + 100x, how should the manufacturer set the size of the rebate in order to maximize its profit?

Explanation / Answer

a)

p(1000) = 450

Sale will increase by $100 if there will be a rebate of $10.

This indicates that for the price decrease of (1 / 100) *10 i.e 1 / 10, the sale will increase by $100.

Therefore,

p(x) = (-1/10) (x) + b

when p(1000) = 450

450 = (-1/10) (1000) + b

450 = -100 + b

b = 550

Therfore, p(x) = (-1/10)*(x) + 550

b)

R(x) = x * p(x)

= x * [(-1/10)*(x) + 550]

= (-1/10)*(x2) + 550x

Taking first derivative

R'(x) = (-1 /5)*x + 550

Equating R'(x) = 0

(-1 /5)*x + 550 = 0

(1/5)*x = 550

x = 550*5

x = 2750

Putting value of x in demnd function

p(2750) = (-1/10) (2750) +550

= 275

Therefore to achieve maximum rebate the price should be set at p(2750) = 275.

Rebate = 450 - 275 = 175

c)

C(x) = 64000 + 100x

Profit function P(x) = R(x) - C(x)

= (-1/10)*(x2) + 550x - (64000 + 100x)

= (-1/10)*(x2) + 450x - 64000

Marginal Profit = P'(x) = (-1/5)*(x) + 450

To maximise profit put P'(x) = 0

(-1/5)*(x) + 450 = 0

(1/5)*(x) = 450

x = 450 *5

x = 2250

Putting value of x in demnd function

p(2250) = (-1/10) (2250) +550

= 325

Therefore to achieve maximum rebate the price should be set at p(2250) = 325

Rebate = 450 - 325 = 125