Marketing 1) Reverse auctions, trading exchanges, and company buying sites are a

Question

Marketing 1) Reverse auctions, trading exchanges, and company buying sites are all ways that companies can participate in A) e-procurement B) vendor-managed inventory systems C) blanket contracts D) secure extranets E) product value analysis a as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. A) private brand B) product C) service encounter D) service E) service variability 3) When Pacific Fisheries groups its customers by countries and regions such as: Asia, Australia, or New Zealand, it is using which segmenting base? A) benefits sought B) demographics C) economic factors D) geographic location E) political and legal factors 4) Most companies are started by individuals who live by their wits. They visualize an opportunity construct flexible strategies on the backs of envelopes, and knock on every door to gain attention. What stage in marketing strategy are these individuals in? A) entrepreneurial marketing B) exponential marketing C) intrepreneurial marketing D) innovative marketing E) formulated marketing 5) Modern direct marketers rely heavily on database technologies and the Internet, while earl direct marketers primarily used direct mailers, telemarketing, and A) inside salespeople B) e-mail C) POP promotions D) door-to-door salespeople E) catalogues 6) Hershey recently linked with Indian-based Godrej Beverages and Foods to make and d its chocolates in that country. When it comes to selling chocolate in India, H the help it can from its new local partner. This is an example of which joint ventunall Hershey will need all A) licensing B) contract manufacturing C) joint ownership D) indirect exporting E) management contracting

Explanation / Answer

1. Option A

Eprocurement: E-procurement is the B2B (business-to-business) or B2C (business-to-consumer) or business-to-government purchase and sale of supplies, work, and services through the Internet.

2. Option B

Product:Product can be used as an offer to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

3. Option D

Geographic location is the segmenting base

4. Option B

Entrepreneurial marketing: Entrepreneurial marketing are typically designed for large, well established firms which utilizes a toolkit of new and unorthodox marketing practices in order to help the emerging firms gain a foothold in crowded markets.

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