13. Because culture is not directly observable A. it is best learned about by ob

Question

13. Because culture is not directly observable

A. it is best learned about by observation of how it manifests itself.

B. it is best ignored in foreign sales, to avoid mistakes.

C. it is best studied through language, since language is closest to culture.

D. it is likely to be impossible to comprehend.

14. Hofstede's uncertainty avoidance measure captures

A. a society's level of comfort with uncertainty.

B. individual anxiety about uncertainty in a cultural context.

C. social anxiety and the use of alcohol in its reduction.

D. avoidance of aggressive behavior in a society.

Explanation / Answer

13. A

Explanation: Culture cannot be directly observed, but we can observe the way culture manifests itself. We can observe the external aspects if a culture.

14. A

Explanation: It captures the degree to which a culture is comfortable with uncertainty or ambiguity i.e. how comfortable a culture is in general with unstructured situations.

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