71. The basic marketing principle is that A. marketers focus on the needs of buy

Question

71. The basic marketing principle is that

A. marketers focus on the needs of buyers.

B. marketers' first duty is to the firm.

C. sales create revenue streams.

D. word of mouth is foundational.

72. Product adaptation for a new market

A. can be any part of the product, not necessarily the physical product.

B. must be the physical product, because that is what the customer is buying.

C. is often wasted effort, since the consumer wants what is in the product's home market.

D. is exciting, because it can be a way to cajole the consumer into purchase without changing the product at all.

Explanation / Answer

71. A

Explanation: The fundamental principle in marketing is that the marketer needs to understand the needs of the consumers and develop and offer products/services accordingly to meet those needs.

Related Questions

Navigate

• Browse (All)
• Browse 7
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.