35) E) attitudes in that mass marketing as) Mass marketing differs from differen

Question

35) E) attitudes in that mass marketing as) Mass marketing differs from differentiated marketing A) targets a single location or even a single customer B) focuses on only a single market segment C) sells a variety of products to several target customer groups D) has one marketing mix for the entire market E) requires substantial resources 36) ncentrated marketing difters from micromarketing in that concentrated marketing A) focuses on only a single market segment B) ignores differences among buyers 36) Co D)a rting entire marketing programs of products for an individual customer E) sells a variety of products to several target customer groups a single location or even a single customer consists of the four key elements of marketing strategy product, price, distribution. and customer communication. A) Positioning B) Social commerce C) Marketing mix D) Product development E) Market development 38) What is the bundle of value offered in a marketing exchange, for the purpose of satisfying a need 38) or want, referred to as? A) promotion B) products C) goods D) value captured E) marketing mix 39) Which of the following is the best example of a good? 39) A) life insurance B) a pair of shoes C) digital music D) air travel E) e-learning storyboard 40) A product is called a good if 40) A) its price is above the market standards B) it is predominantly tangible C) it is sold directly to the end consumers D) it has been standardized E) its price is below the market standards 41) The organized network that moves a product from the producer to the customer is known as the 41) A) distribution channel B) captured value C) promotion D) marketing mix

Explanation / Answer

37) C) Marketing mix

Marketing mix include 4 Ps i.e. product, price, promotion and people.

38) C) good

39) B) a pair of shoes

Good is tangible and does not include services provided like insurance, air travel, etc.

40) B) it is predominantly tangible.

Good is tangible while goods and services are considered as product.

41) A) distribution channel

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