Assess the types of stakeholders involved in the development process for the pro
ID: 1124051 • Letter: A
Question
Assess the types of stakeholders involved in the development process for the product/service of your chosen company.Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.
Explanation / Answer
Stakeholder is a person who has something to gain or lose through the outcomes of a planning process, programme or project
The start of any stakeholder engagement process is stakeholder mapping. Stakeholder mapping identifies the target groups and pulls together as much information as possible about them. ‘Stakeholders’ are by definition people who have a ‘stake’ in a situation. Stakeholders can be described in organisation terms as, those who are maybe ‘internal’ (e.g. employees and management) and those ‘external’ (e.g. customers, competitors, suppliers, etc.).
However, within the field of public health the development of strategies, programmes and projects may well be undertaken on a cross-boundary, interdisciplinary way. For example, a local health and well-being strategy may be developed by:
· Internal stakeholders who participate in the co-ordination, funding, resourcing and publication of the strategy from a local health and well-being partnership;
· External stakeholders who are engaged in contributing their views and experiences in addressing the issues that are important to them as patients, service users, carers and members of the local community.
Internal Stakeholders
External Stakeholders
Director of Public Health
Head of Health Intelligence and Information
Procurement
Director of Nursing
Public Health Strategists
Public Health Management Analyst
Director of Programmes and Services
Research Scientist
Communications
Environmental Health Intelligence Analyst
Public Health Manager
Trustees
Board committee members
Local Authority/council
Providers
Acute trusts
Patients
Service users
Customers
Suppliers
Funders
Quality assessors
LINk group
Special interest groups
Health visitors/school nurses
Wider public health workforce
Media
Strategies used by stakeholders –
Proactive mitigation
With a solid understanding of your stakeholders, their influence and triggers, the next step is to develop a mitigation plan. This step details the risks you are prepared to accept, share or avoid and outlines how you can reduce their impact.
Identify early what are your negotiables and non/negotiables. This may include minor changes to alignment, preferred noise mitigation measures, differing construction techniques or haulage routes. Working with your stakeholders through this process will also improve project buy-in, credibility and ownership of the mitigation measure.
Stakeholder mapping
Early in the project, conduct a thorough stakeholder analysis to identify your stakeholders. Identify and examine key factors including proximity to your project, demographics, interest in the project, needs and concerns, expectations of your project and any previous public statements.
Also important is gaining an understanding of your internal stakeholders, such as immediate staff, suppliers and contractors, broader companies or alliances and shareholders. Mapping your internal stakeholders will allow you to investigate whether you have the right resources and whether your team will function effectively.
Internal Stakeholders
External Stakeholders
Director of Public Health
Head of Health Intelligence and Information
Procurement
Director of Nursing
Public Health Strategists
Public Health Management Analyst
Director of Programmes and Services
Research Scientist
Communications
Environmental Health Intelligence Analyst
Public Health Manager
Trustees
Board committee members
Local Authority/council
Providers
Acute trusts
Patients
Service users
Customers
Suppliers
Funders
Quality assessors
LINk group
Special interest groups
Health visitors/school nurses
Wider public health workforce
Media
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.