ForceThis lest can be saved and nesumed later. The tmer will contnue to run if y

Question

ForceThis lest can be saved and nesumed later. The tmer will contnue to run if you leave the tost This test does not alow backbracking Changes to the answer after submission are prohbiled Remaining Time: 1 hour, 37 minutes, 45 seconds. Question Completion Status Moving tothe next qnston prevents chroes to his answer Question & of 62 Question e6 018 points Save Answer Match the promotion with its description Advertising A Paid, nonpersonal communication through vanous media by organzations and ndrvidusls, dentded n the message B Products in TV shows or movies thal are conspicuously visible to wewers C A TV program devoted exclusivey to promoting a parscular good or service D Engaging buyers in a dalogue that builds relationshp overtme E A way to stmulale consumer purchasing and dealer eterest n short.om activtes F People, who have purchased products and have tavorable perceptions about or smfacure Product Placement Intomercial Interactive Promotion promotion Word-ol mouth promoton and nlorm others about thee posiive expernences MOVing tothe not questor, prevents changes to ths answer

Explanation / Answer

1. Advertising (A) Advertising is a paid non-personal communication to the consumer.

2 Product placement (B). Products are conspciously placed in movies.

3 Infomercial (C) It is a TV program for educating the consumer about a product or service.

4. Interactive promotion is (D). Encourages dialogue with consumers.

5. Sales promotion (E). A short-term tactic used to persuade a consumer to buy.

6. Word-of-mouth promotion (F). It is encouraging satisfied consumers to speak about the product.

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