I need help defining the following assignment. I have chosen Walmart and specifi

Question

I need help defining the following assignment. I have chosen Walmart and specifically their Nighborhood Market to focus on.

Define the industry related to the product or service produced by the company you selected for your microeconomic/macroeconomic analysis papers.

Consider the following questions: What are the main companies in the industry? What is the level of market concentration in the industry? To what extent are the products/services from this industry homogenous? How would you characterize the barriers to entry in the industry? How would you characterize the market structure of this industry? How does the market structure affect the business strategy and performance of the company you selected? To what extent may the market structure in the industry lead firms to engage in anticompetitive behaviors?

Explanation / Answer

Wallmart is a chain of hypermarket that falls under the category of retail industry. They comprise of all consumer related commodities with about more than 11,000 stores in about 28 countries. Wallmart is exceptionally popular in countries like US and Canada per their geography they are widely spread retail chain. Most of the products sold are differentiated in nature but they appear to have a oligopoly market structure. But more such retailers are available in market selling in the same manner, using different marketing strategies to sell better value to their products. They still appear to have a leadership sometimes enjoying monopolistic behavior . Wallmart succeeds in tying up with major sellers to cut cost by selling under one roof through their reselling strategies . Such behavior does affect and threaten existence of other retails in markets reducing their revenue and output model.

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