QUESTION 3 Retailers sometimes do not find it profitable to engage in promotiona

Question

QUESTION 3 Retailers sometimes do not find it profitable to engage in promotional activities because a. They are unaware of competing retailers' ability to "free ride" on their efforts 5. They have to share the benefits of the promotion with the manufacturer C. They reap the full benefits of the promotion d. All of the above QUESTION 4 Airlines charge a business travelers have a price to business travelers compared to leisure travelers because demand than leisure travelers. Click Save and Submit to save and submit. Click Save All Answers to save all answers F10 F11 3 5 6 8 C V B N M

Explanation / Answer

a is correct

There are many retailers selling the same product. Manufacturers sell their goods to many retailers to sell them directly to customers.

When they advertise the products other retailers can free trade by not advertising but getting footfall of costumers. This discourages them to engage in promotional activities.

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