Multi-Attribute Model Assignment Researchers asked students to rate the importan

Question

Multi-Attribute Model Assignment

Researchers asked students to rate the importance (7 most important, 1 least important) of different attributes of local restaurants. Then, they asked them to rate multiple restaurants on those attributes (7 best, 1 worst). Below is the results they got after averaging students’ ratings:

Attribute Importance Aloney’s Martin’s Typhoon Tavern

Variety of Dishes 2 2 4 5 4

Fast Service 3 5 3 2 6

Friendly Service 5 6 7 5 4

Quality of Food 6 3 5 7 5

Atmosphere 7 5 3 7 4

Compute multi-attribute score for each restaurant. Show your work.

How could Martin’s improve its multi-attribute score? How about Tavern?

Explanation / Answer

The multi-attribute score of above each and everyone is as :

Aloney = 2+5+6+3+5 = 21

Martin = 4+3+7+5+3 = 22

Typhoon = 5+2+5+7+7 = 26

Tavern = 4+6+4+5+4 = 23

Martin can improve in fast service and in atomosphere

Now tavern score is good.

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