The screening for cultural forces is difficult because culture is a perceived ph

Question

The screening for cultural forces

is difficult because culture is a perceived phenomenon.

is easy to complete using cultural databases and desk research.

can be omitted if there are locals involved in the process.

is optional because globalization is integrating cultures.

is difficult because culture is a perceived phenomenon.

is easy to complete using cultural databases and desk research.

can be omitted if there are locals involved in the process.

is optional because globalization is integrating cultures.

Explanation / Answer

Answer.) A.) is difficult because culture is a perceived phenomenon.

The screening for cultural forces is perhaps the most important step for businesses to take, and so often this is ignored.To be fair, it is hard to understand cultural differences when assessing foreign markets, especially because culture is not necessarily something that can be measured.

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