13/ The benefits a/ highly specialized assets are involved b/ when vertical ts o

Question

13/ The benefits a/ highly specialized assets are involved b/ when vertical ts of making all or part of a product in-house are the greatest when in-house manu integration is necessary for protecting proprietary technology all of the above. cturing is more cost effective 14/ The Marketing is largely determined by differences in: a/ product standards b/ distribution channels Mix or the set of choices a firm offers to their clients in a particular country economic development all of the above. 15/ The Japanese distribution system is characterized by a/ a fragmented retail system b/ a very "long" channel c/ a very "exclusive" channel d/ All the above 16/"Country of Origin" effects in the marketplace are experienced in general as positive in the following situation(s): a/ Chinese manufactured goods in the US. b/ Italian manufactured handbags in Germany. c/ Korean manufactured cars in Japan d/none of the above 17/ "Pull" strategies tend to be emphasized: a/ for industrial products b/ when distribution channels are short c/ when few print or electronic media are available d/ none of the above 18/ Multipoint pricing only works when: a/ a company has many points of presence in a national market b/ market segmentation is such that several segments support the same pricing c/ there are at least 2 countries involved d/none of the above 19/ For a successful Transnational strategy having R&D; facilities in several countries makes sense, because: a/ the company views the World as one market and wants to obtain many different inputs into it new product development. / there are people with unique talents in different parts of the World, the company wants to raw talent from all parts. having R&D; in main markets facilitates localization of certain products. all of the above

Explanation / Answer

13. Option d
The three mentioned conditions are needed to reap benefits of a product in-house department than contract it out to an external contractor.

14. Option d
All of the above determine the marketing mix that a firm offers to its client.

15. Option d
Japan distribution system is indeed marked by a very long, exclusive and fragmented retail system. It is not easy for a new firm to enter the Japanese market

16. Option b
Italian goods face a positive effect on account of “country of origin”. This is because of the fact that they are viewed positively in other countries.

PS: According to chegg guidelines in event of multiple MCQ, only first four are attempted. However, you may repost the qsn asking for solution of specific questions/parts.

Related Questions

Navigate

• Browse (All)
• Browse 1
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.