Q.1 What are the five steps to formulate a successful marketing plan? Q.2 How wo
ID: 1131043 • Letter: Q
Question
Q.1 What are the five steps to formulate a successful marketing plan?
Q.2 How would you apply and use Google digital tools?
Q.3 Describe keyword lists to test the plan. Q
.4 How would you use digital channels to create demand?
Q.5 List three kinds of segmentation. For what kinds of products or services would one kind be more important than another? Q.6 What are product positioning and perceptual mapping?”
Q.7 What is viral marketing? Provide an example not referred to in this book. Why do you think a viral effect was created in your example?
Q.8 How can a small company use Google AdWords for market research?
Q.9 What factors determine whether the business would offer discounts?
Q.10What are the three pricing objectives? Give an example of an industry that would use each.
Q.11 You own a cafe in a large urban area that carries a total of $500,000 per year in fixed costs. Your cafe sells only coffee for $2.50 per cup. The average variable cost per cup (coffee mix, cup costs, etc.) is $1. How many cups do you need to sell per day to break even? If the price of the coffee decreased by 10 percent for a special promotion (with all other costs staying the same), how many cups would you need to sell
Explanation / Answer
Q 11
The firm will break even when Total Revenue= Total Cost
Price × quantity = Total fixed cost + Total Variable cost
2.5q= 500000 + 1*q
1.5q = 500000
Q = 100000/0.3= 333,333.33
Q = 333,334
If now price decreases by 10% then real price will be 2.5×0.9=2.25
Therefore they need to sell Q= 500000/1.25=2000000/5=400,000
Hence to sell 400,000 cups
Q 1 Ans
Five steps will be as follows
1) Situation Analysis
2) Target Audience
3) Then Marketing Goals
4) Marketing Strategies
5) Marketing Budget
Q 5 Ans
Three kinds of segmentation are as follows
1)Geographic Segmentation
2) Demographic Segmentation
3) Consumer Segmentation
Q 10 Ans)
1) Survival
2) Profit
3) Sales
4) Status quo
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