1. How did Lego almost go bankrupt in 2004? What external changes and internal c

Question

1. How did Lego almost go bankrupt in 2004? What external changes and internal changes at Lego pushed them to the brink?

2. Lego's first turnaround effort under Poul Ploughmann from 1999 to 2004 did not work. Why?

3. From 2004 to 2009 Jorgen Knudstorp's actions return Lego to profitability (and make it one of the world's most profitable toy makers). What were the key things he did?

4. At the end of the case, Lego is considering going into buildable board games. Is this a good idea or is it strategic drift outside of Lego's mission, vision and strategy?

Explanation / Answer

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Answer to question no 1.

Lego corporation almost went bankrupt in 2004 due to the following facts-

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