Standardization versus Localization versus Globalization Standardization Localiz
ID: 1132744 • Letter: S
Question
Standardization versus Localization versus Globalization
Standardization Localization Globalization
Ethnocentric Polycentric Geocentric
Orientation to Orientation to Orientation to
Home Country Host Country Both
Homogeneity* Seeking Heterogeneity Seeking Seeks Both
Sourced-Based Audience-based Orientation to
Decision-Making Decision-Making Both
Centralized Planning Decentralized Planning Orientation to
For: For: Both and/or
Regional
Decision-Making Decision-Making
Efficiency Market penetration
Uniformity/similarity Local conformity Orientation to
Cost control Niche-Marketing Both
Answer the following in one word, either Globalization, Localization or Standardization. Then tell me in no more than three sentences why it is not one of the other two choices.
This approach to global marketing is ethnocentric and oriented towards efficiency and cost control. Answer: ______________________________
This approach to global marketing practices audience-based decision-making and practices niche marketing. Answer: _______________________________
This approach to global marketing is oriented to both sourced-based and audience-based decision-making. Answer: __________________________________
This approach to global marketing is determined to enhance market penetration in many markets/countries. Answer: ________________________________
A firm that seeks to meet the demands of the local markets is also known as being polycentric: Answer
please answer those quasation post on the table attched above.
Explanation / Answer
Answer 1 : This approach to the Global marketing ethnocentric and oriented towards efficiency and cost control is known as standarisation. As this approach is not localised because it is used only to the home country and cost control is not fulfilled by localised as well as it is ethnocentric which is not fulfilled by globalized.
2 : This approach to global marketing practices audience based decisionmaking and practices which marketing is known as Localisation. As this approach is not globalisation because it does not work for single market where as it is taken into account audience based decision making whereas in the case of standardisation proper source decision making is an utmost important.
3: This approach to global marketing is oriented to both source based and audience based decision making is known as Globslisation where as standardization is not applicable because they did not taking to audience into an decision making account whereas in localisation they did not take into source as a decision making in their account.
4: This approach to global marketing is determined to enhance market penteration in manymarkets / countries is known as Globalisation. As it is applicable main market penteration in many world and countries. It is applicable to world by to increase its coverage whereas standardization is related to not marketpenteration and localisation is related to market penterationbut they did not cover all world many word and countries.
5: A firm that seeks to meet the demands of the local market is also known as being polycentric is known as localised market .As globalisation has meet the demand of the whole economy Vera standardisation is an ethnocentric.
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