Four question about Marketing 1. Buying \"on credit\" increases future buying po
ID: 1133840 • Letter: F
Question
Four question about Marketing 1. Buying "on credit" increases future buying power. (T/F) (Chapter 3) 2. If you wanted to find out the demographic characteristics of heavy users of peanut butter, perhaps the best place to start would be with MRI data. (T/F) (Chapter 5) 3. Simply stated, marketing research is primarily about reducing risk. (T/F) (Chapter 5) 4. Blood & Guts download service carries only B-grade movies. It carries no movies with big stars or big budgets, but it does have movies like "Trouble Comes to Frog Town" that college kids seem to love. No other business carries the same kind of rental downloads that this retailer does. The owners seem to understand the concept of differential advantage (BFD) in regard to its movie selection. (T/F) (Chapter 1) Four question about Marketing 1. Buying "on credit" increases future buying power. (T/F) (Chapter 3) 2. If you wanted to find out the demographic characteristics of heavy users of peanut butter, perhaps the best place to start would be with MRI data. (T/F) (Chapter 5) 3. Simply stated, marketing research is primarily about reducing risk. (T/F) (Chapter 5) 4. Blood & Guts download service carries only B-grade movies. It carries no movies with big stars or big budgets, but it does have movies like "Trouble Comes to Frog Town" that college kids seem to love. No other business carries the same kind of rental downloads that this retailer does. The owners seem to understand the concept of differential advantage (BFD) in regard to its movie selection. (T/F) (Chapter 1) Four question about Marketing 1. Buying "on credit" increases future buying power. (T/F) (Chapter 3) 2. If you wanted to find out the demographic characteristics of heavy users of peanut butter, perhaps the best place to start would be with MRI data. (T/F) (Chapter 5) 3. Simply stated, marketing research is primarily about reducing risk. (T/F) (Chapter 5) 4. Blood & Guts download service carries only B-grade movies. It carries no movies with big stars or big budgets, but it does have movies like "Trouble Comes to Frog Town" that college kids seem to love. No other business carries the same kind of rental downloads that this retailer does. The owners seem to understand the concept of differential advantage (BFD) in regard to its movie selection. (T/F) (Chapter 1) 3. Simply stated, marketing research is primarily about reducing risk. (T/F) (Chapter 5) 4. Blood & Guts download service carries only B-grade movies. It carries no movies with big stars or big budgets, but it does have movies like "Trouble Comes to Frog Town" that college kids seem to love. No other business carries the same kind of rental downloads that this retailer does. The owners seem to understand the concept of differential advantage (BFD) in regard to its movie selection. (T/F) (Chapter 1)Explanation / Answer
1. Buying "on credit" increases future buying power. (T/F)
Answer: F - False
Credit does not increase the future buying power as it actualy decreases the money available for the future.
2. If you wanted to find out the demographic characteristics of heavy users of peanut butter, perhaps the best place to start would be with MRI data (T/F)
Answer: T - True (to an extent)
MRI data - Mediamark Research and Intelligence runs one of the biggest consumer surveys of all times each year. Although MRI has immense popularity in the advertising and marketing industry, other options exist. Moreover, data from MRI or any single source cannot comprise an entire marketing plan. No single source can ever be satisfactiory.
3. Simply stated, marketing research is primariliy about reducing risk (T/F)
Answer: T - True
Marketing Research is defined as "the planning, gathering, and analysis of information in order to make more informed marketing decisions and improving the probability of success and reducing risk.
4. Blood & Guts download service carries only B-grade movies. It carries no movies with big stars or big budgets, but it does have movies like "Trouble Comes to Frog Town" that college kids seem to love. No other business carries the same kind of rental downloads that this retailer does. The owners seem to understand the concept of differential advantage (BFD) in regard to its movie selection. (T/F)
Answer: T-True
Differential pricing helps to cater to various segments of the consumers with varied needs.
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