3. Micro marketing strategies a. are concerned with directing the forward flow o

Question

3. Micro marketing strategies a. are concerned with directing the forward flow of a firm's goods and/or service to customers in order to accomplish the firm's objectives b. are more complex in atomistic than in other types of competition c, could also be called micro procurement strategies d. for the typical farmer include price making e. for the typical farmer include advertising The U.S. agricultural marketing system a. Includes agribusinesses but not farmers b. Includes many specialized, interdependent firms c. Is described fully in the micro view of marketing d. Must be efficient because a rapidly rising share of our national disposable income is spent on food e. All of the above are true An approach to marketing focusing on the who is: a. 4. 5. Institutional approach b. Functional approach Behavioral systems d. c. Procurement approach none of the above e. Which of the following is true about agricultural marketing? 6. a. The macro view of marketing is a comprehensive view of nearly all that occurs to a farm commodity between the farm gate and the final consumer, but not the input sector b. The micro view of marketing is that it includes only buying and selling, c. The exchange functions of marketing are selling and transportation. d. The players in marketing include people and fims such as assemblers, brokers, processors, and retailers. A focus on the interdependence and coordination of all participants and their functions in the marketing system is defined as a. Behavioral systems approach b. Institutional approach c. Functional approach d. Marketing approach 7. approach.

Explanation / Answer

Micro marketting strategies are concerned with directing the forward flow of a firms good or services to a customer in order to accomplish the firms objective. The US agricultural marketing system....e)All of the above are true An approach to marketing focussing on the who is institutional approach. The macro view of marketing is a comprehesive view of all that occurs to a farm commodity between the farm gate and the final consumer,but not the input sector.

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