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1. A DVD store lowered the price of its DVDs from $20 to $10. Correspondingly, s

ID: 1136075 • Letter: 1

Question

1. A DVD store lowered the price of its DVDs from $20 to $10.

Correspondingly, sales increased from 1500 units to 2000 units per month

Using total revenue calculations, we can say that, given this change in price, total revenue

( Decreased / Increased )

In this case, demand is

(Elastic / Inelastic)

2.

When the price of cell phones increased from $10 to $14 production increased from 1,800 to 2,000 per month.

You can conclude that the supply of cell phones is price (inelastic/elastic)

3. When the price of cell phones increased from $14 to $16 production increased from 1,200 to 2,800 per month.

The price elasticity of supply is

A.

0.08

B.

0.16

C.

6.15

D.

None of the above.

Explanation / Answer

1.

Original Price = $20

New Price= $10

Original Quantity = 1500

New Quantity = 2000

Original Revenue= $20 x 1500 = $30000

New Revenue= $10 x $2000= $20000

Total Revenue= Decreases

Price elasticity of demand using the mid-point formula=

= (Change in Q/ Average Q) / (Change in P/ Average P)

= (-10/15) / (500/1750)

= -0.42

Since |PED| <1

Demand is Inelastic.

2.

Initial price= $10

New price= $14

Initial Quantity supplied= 1800

New Quantity supplied= 2000

Price elasticity of supply using the mid-point formula=

= (Change in Q/ Average Q) / (Change in P/ Average P)

= (200/1900) /(4/12)

= 0.27

Since 0.27<1, the price elasticity of supply is INELASTIC.

3.

Initial price= $14

New price= $16

Initial Quantity supplied= 1200

New Quantity supplied= 2800

Price elasticity of supply using the mid-point formula=

= (Change in Q/ Average Q) / (Change in P/ Average P)

= (1600/2000) / (2/15)

= 0.6 Since 0.6<1, the price elasticity of supply is INELASTIC

ANS. D NONE OF THE ABOVE.