macroenvironment-forces outside of marketing that affect a marketing manager\'s

ID: 1136515 • Letter: M

Question

macroenvironment-forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company. Classify the following six environmental factors as an aspect of either the microenvironment or the macroenvironment. Drag and drop each card into the appropriate category and then click Submit. Macroenvironment Bring your tech: More schools are encouraging their students to bring smartphones and tablets to class, which allows learners to find information online rather than in textbooks. Media: The low ranking of the Colorado school system is getting a lot of coverage in mainstream media and social media. Finance department: Financial analysts suggest that a 10% cut in expenses is necessary next year to increase Gerlach's return on sales. Microenvironment GenX: GenX's offspring are beginning to enter secondary schools. This generation demands a tech-rich experience for its children. Economic downturn: As the economy slows fewer families can afford to send their kids to private school, resulting in increased public school enrollments. Competitors: Gerlach faces increasing competition from firms that produce ebooks only

Explanation / Answer

Macro Environment

Bring your tech: More schools are encouraging their students to bring smart phones

Media: The low ranking of Colorando school system is getting a lot of coverage

GenX: GenX offspring are beginning to enter secondary schools.

Economic downturn: As the economy slows, fewer families can afford to send their kids

Micro Environment

Finance department: Financial analysts suggest that

Competitors: Gertach faces increasing competition from firms that produces ebooks only