environmental scanning involves monitoring developments within a firms control t
ID: 1139554 • Letter: E
Question
environmental scanning involves monitoring developments within a firms control to evaluate the firms strengths and weaknesses
True or False?
Which marketing strategy is being employed by a firm that is seeking to expand in foreign markets?
Multiple Choice
positioning
market penetration
product development
market development
diversification
The political, economic, demographic, sociocultural, technological, and legal factors that affect a company's ability to meet its marketing goals are all part of
Multiple Choice
external environmental factors.
a company's internal forces.
the organizational environment.
the marketing environment.
a company's demographic characteristics.
Which of the following is not one of the four basic categories of marketing growth strategies?
Multiple Choice
market development
product development
market penetration
positioning
diversification
Explanation / Answer
1.
False
Environmental scanning is about evaluation of external threats and opportunities.
2.
Market development
Expansion into the foreign market is about developing a market for the products & services.
3.
The marketing environment
Collectively, it is called as PESTLE analysis.
4.
Positioning
It is related to position the products and services to the target audience, rather making contributions to the market growth.
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