CONCERNED CASE IS : Tucker Graphics v. Nihon Ichiban My client is: Nihon Ichiban

Question

CONCERNED CASE IS :  Tucker Graphics v. Nihon Ichiban

My client is: Nihon Ichiban Nihon Ichiban

Assigment:

Each student with a last name beginning with the letter A-H is to post their proposed answers on behalf of their client- Nihon Ichiban

Due to the number of students in the course there are two [2] Tucker Graphics and two [2] Nihon Ichiban teams. Tucker Graphics Team one should direct their responses to Nihon Ichiban Team One. Tucker Graphics Team Two should direct their responses to Nihon Ichiban Team Two. There is only one arbitral team and all four teams should provide the arbitrators with their respective responses.

The arbitrator team will review the materials, the questions and answers submitted by the teams and shall prepare a decision as to which team should win from Group One and Group Two. The outcome is not preordained and the arbitrators should review each Group's responses separately and come to a separate decision.

Each team [Tucker Graphics and Nihon Ichiban teams] should prepare and email to other team, arbitrators and instructor by midnight on Sunday, September 30th:

A list of witnesses the team intends to present to the arbitral panel [not more than 4 witnesses];

A brief synopsis [1-2 sentences] of what each witness will say;

Questions of the other party [you can be creative in who you want to question [may not question more than 3 persons nor ask more than 3 questions of each person – simple questions not multi-part]

its Demand on the other party [desired outcome, reasons your team should win and damages requested of arbitrators] [not to exceed five [5] bullet points

General Information Tucker Graphics, Inc. specializes in the pre-press color-separation and graphics work for advertisements placed in magazines and, to a lesser degree, newspapers and newspaper inserts Tucker's management and sales offices as well as its single plant are located in Chicago, Illinois Its client base consists primarily of advertising agencies with offices in Chicago, with 60% of its total revenues coming from five major agencies. Four similarly-positioned companies compete with Tucker in the Chicago market, although Tucker, with a consistent 28% market share, has remained the largest company in its market for over ten years. Its gross income figures for the fiscal years 1986 through 1994 are contained in Exhibit1 Nihon Ichiban Technology manufactures high-technology scanning and printing equipment With several factories located in central Japan, 800 employees, and a gross income of approximately $150 million in fiscal year 1990, Nihon Ichiban is a leading manufacturer of such equipment in Japan. Prior to 1990, however, its sales had been almost exclusively to Japanese companies, with its revenues remaining flat for several years. Its gross income figures for the fiscal years 1986 through 1994 are contained in Exhibit 2 ruce Davidson the owner and CEO ofTycker Graphics, attended an In November 1 industry trade show in 1 echnology· lioue was in Los Angeles to promote a relatively new technology, digital printing which allows for the cost-effective design and printing of very small batches of high-quality coler documents. Nihen Ichiban had been a leader in developing the technotogy, and had sold eight inits,entirelyfniJapa equipment n the Ja ane marker The bure were prin ng0 hp me th ftypicallyt ed equipment to run 2,500 to 5,000 copies of a given document. Nihon Ichiban's two competitors in this business had developed prototypes that were considered inferior to the Nihon Ichiban les whe oshio Inoue. the President of Nihon Ichiban an. În the ten mont neeildinic ictin of digital printing

Explanation / Answer

Marginal analysis involves a cost-versus-benefits comparison of various business activities. In marginal analysis, the cost of an activity is measured against incremental changes in volume to determine how the overall change in cost will affect the bottom line of a business. Marginal analysis can show the cost of additional production by a business all the way up to the break-even point. This is generally the maximum cost that a business can sustain without losing money.

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