6 (W11LO3). Food\'s Next Billion-Dollar Brand? While it\'s not the biggest brand

Question

6 (W11LO3). Food's Next Billion-Dollar Brand? While it's not the biggest brand in margarine, Smart Balance has an edge on its rivals in that it's made with a patented blend of vegetable and fruit oils that has been shown to help improve consumers' cholesterol levels. Smart Balance sales have skyrocketed while overall sales for margarine have stagnated. It remains to be seen if Smart Balance's healthy message and high price will resound with consumers. Source: Fortune, June 4, 2008 Read the news clip, then answer the following questions. Part 1. In the long run, economic profit In the long run, Smart Balance A. is; does not B. is not; docs C. is; does D. is not; does not a possibility for Smart Balance. have excess capacity. Part 2. In the long run, does Smart Balance have a markup?

Explanation / Answer

In the long run economic profit is not a possibility for smart balance.

In the long run smart balance does have excess capacity

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