The Kroger Company is one of the largest grocery retallers in the United States,

Question

The Kroger Company is one of the largest grocery retallers in the United States, with over 2000 grocery stores across the country, Kroger uses an online customer opinion questionnaire to obtain performance data about its products and services and leam about what motivates its customers [krooer website, April 2012). In the survey, Kroger customers were asked if they would be willing to pay more for products that had each of the following four characteristics. The four questions were: Would you pay more for products that have a brand name? products that are envirmentally friendly? products that are organic? products that have been recommended by others? For each question, the custormers had the optian of respanding yes if they would pay more ar no if they wauld not pay mare. a. Is the data collected by Krager in this cxample catogorical or quantitative? b. What measurement scale is used?

Explanation / Answer

1) Is the data collected by Kroger in this example categorical or qunatitaive?

Solution: Categorical

Explanation: The data collected by Kroger is categorical because the data used can be applied into specific categories.

2) What measurement scale is used?

Solution: Nominal scale

Explanation: The measurement scale used is nominal scale by Kroger because the variable includes yes or no questions; or can be used as "1" meaning yes and "2" meaning no

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