1. Now that you understand how critical customer communication is to a business,

Question

1. Now that you understand how critical customer communication is to a business, why would a company such as McDonald's, which is already well known to virtually all consumers in the United States, continue to spend heavily on advertising? 2. Have you ever believed that you could create better advertising for a product tharn the company behind the product created? If so, explain the type of appeal you would've used and why. If you have no think of a product that you use. How would you improve the current advertising strategy?

Explanation / Answer

The company like McDonald’s advertise so as to reduce the impact of other competitive frms which are also there in the markets and to inform the customers about ongoing schemes at their outlets so as to boost their sales.

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