Question 21 1 pointsSave Answ Pepsi\'s advertising company recently produced a s

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Question 21 1 pointsSave Answ Pepsi's advertising company recently produced a set of new commercials that it tested with several focus groups. The theme of the commercials was nostalgia for the 1980s. Two of the commercials featured music by Whitney Houston and Michael Jackson, respectively. These two commercials caused viewers in the focus groups to become pensive and distracted. This was likely due to the fact that the music was causing a) Moving to the next question prevents changes to this answer. Question 21 of 30

Explanation / Answer

The music was causing 'nostalgia'.

It has been proven from studies that music evoked nostalgia. It is powerful memory cure for people. Whn nostalgia occurs people become pensive that is they get lost into their own deep thinking and memories which cause them to get distracted with the things that are actually happening right now.

Similarly when the music played the people of ficus groups get nostalgic and get lost into memories which caused them to get distracted from the commercial.

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