11) Scoring models, profile sheets, and checklists are used in which phase of ne

ID: 1157948 • Letter: 1

Question

11)

Scoring models, profile sheets, and checklists are used in which phase of new product development?

Development

12)

Developing the product innovation charter is

guides the testing phase in the product process.

14)

A set of systems and interfaces that form a common structure is a

product matrix.

15)

In market testing, where the adventure has very little risk, and thus, a costlier method is not defendable, you should use

simulated test marketing.

16)

Market testing for industrial goods should not include

test marketing.

17)

Promotion is an effective launch tactic for

cases where availability needs to be stimulated.

Evaluation phase

Q11) Concept Phase

Q12)precedes the product process.

Q14)product pool/matrix

Q15)speculative sales.

Q16)speculative sales.

Q17)reinforcing awareness.

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