1. To marketers more important than reality is _________________, the process by
ID: 1158523 • Letter: 1
Question
1. To marketers more important than reality is _________________, the process by which people select, organize and interpret information to form a meaningful picture of the world. Perception Personality Selective group Habitual behavior Assessment 2.All of the following are examples of sales promotion tools EXCEPT: Telephone surveys Contests Premiums Coupons All of the above are examples of sales promotions 3. Successful communication depends on: the nature of the message the interpretation of the message by the audience the environment in which a message is received the receiver's perception of the source of the message All of the above 4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials. Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 5. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies Bankers 1. To marketers more important than reality is _________________, the process by which people select, organize and interpret information to form a meaningful picture of the world. Perception Personality Selective group Habitual behavior Assessment 2.All of the following are examples of sales promotion tools EXCEPT: Telephone surveys Contests Premiums Coupons All of the above are examples of sales promotions 3. Successful communication depends on: the nature of the message the interpretation of the message by the audience the environment in which a message is received the receiver's perception of the source of the message All of the above 4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials. Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 5. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies Bankers Perception Personality Selective group Habitual behavior Assessment 2.All of the following are examples of sales promotion tools EXCEPT: Telephone surveys Contests Premiums Coupons All of the above are examples of sales promotions 3. Successful communication depends on: the nature of the message the interpretation of the message by the audience the environment in which a message is received the receiver's perception of the source of the message All of the above 4. Micah and Jeremy both watched the Sugar Bowl football game on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the trucks, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. ________________ accounts for why the two friends watched the same television show but saw different commercials. Selective perception Over exposure Subliminal perception Personality differences Inattentiveness 5. Which of the following is NOT an audience for a firm's communications? All of the above are audiences for a firm's communications Employees Stockholders Government agencies BankersExplanation / Answer
1) Solution: Perception
Explanation: Perception refers to the process by which people choose, organize, and interpret information to reach a meaningful picture of the globe
2) Solution: Telephone surveys
Explanation: Telephone surveys are not part of sales promotion
3) Solution: all of the above
Explanation: Communication is defined as a two-way process of understanding between two or more individuals – receiver and sender
4) Solution": Selective perception
Explanation: Selective perception occurs when consumers chooses to focus attention on few stimuli while excluding others
5) Solution: All of the above are audiences for a firm's communications
Explanation: A firm communicates with Stockholders; Government agencies; Bankers; and it's employees
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.