8. The marketer wants to understand how the stimuli are changed into responses i

Question

8. The marketer wants to understand how the stimuli are changed into responses inside the consumer's which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior a. culture c. belief 9. The buyer decision process includes all of the following EXCEPT b. information search a. need recognition c. variety-seeking buying behavior d. purchase decision 10. Pat thought he had received a great deal on his new Martin guitar. Shortly after the purchase, Pat started to notice certain disadvantages of his new guitar as he learned more about other guitars available. Pat is experiencing b. perception d. purchase decision ssonance 11. Xeries Computer Software has recently been using the product/market expansion grid. Xeres has found it to be quite useful for identifying b. growth opportunities d. new products 12. According to the studies of Ernst Engle, as incomes rise people spend a percentage on food than before b. d. much higher about the same

Explanation / Answer

Answer for question 8 is (b) black box

9 (c) variety seeking buying behaviour

10 (c) post purchase dissonance

11 (b) growth opportunities

12 (c) lower

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