OA puzzle How easy it is to market to most Americans D Question 29 10 pts The ma

Question

OA puzzle How easy it is to market to most Americans D Question 29 10 pts The marketing law known as "Category" explains that, to be successful: Firms or brands should be first to market Firms or brands should be first in the category known as the mind. Firms or brands should establish a category in which they can be first. Firms or brands must adroitly manage the perceptions that key others develop Firms or brands should focus on earning success within a single category, because the person or firm that chases two rabbits catches neither 4 5 6 9

Explanation / Answer

Q 29. Firms should establish a category in which they can be first. The Law of the Category says it is better to be different than to be better in the same category.

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