Q UNT Dr. S x Q 18 Flashc x Q Marketing xChapter 1 x Chapter x &Market; cture.co

Question

Q UNT Dr. S x Q 18 Flashc x Q Marketing xChapter 1 x Chapter x &Market; cture.com/courses/3481/quizzes/21336/take False 10 pts Question 46 Three basic strategies exist through firms can earn differentiation and sustainable competitive advantage. One of these is customer intimacy. Customer intimacy is most likely to be used by hrms that do a great job of managing O The prices they offer to customers. Technology and technological solutions they offer to customen. Customer perceptions about the firm. o customer perceptions about the firm and the brands the firm is positioning. Relationships with customers. FS FS F7

Explanation / Answer

Question:- customer intimacy is most likely to be used by firms that do a great job of managing

Answer:- technology and technological solutions they offer to the customer

Reason:- Customer intimacy is achieved by offering those products which are required by the customers and this can be achieved by the companies by having specialization in any specific field.

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