Let’s say that Fisher-Price chooses to engage in conscious marketing in a future

Question

Let’s say that Fisher-Price chooses to engage in conscious marketing in a future iteration of the Apptivity seat. As a first step to that end, it considers all of the individuals and groups involved to ensure that no decisions it makes inflicts harm or damage upon them. Which principle of conscious marketing does this action represent?

A)consideration of stakeholders and their interdependence

B)recognition of marketing’s greater purpose

C)the presence of conscious leadership, creating a corporate culture

D)the understanding that decisions are ethically based

staying dedicated to the notion that the choices a firm makes reflect its corporate culture

Explanation / Answer

Option d. This reflects the understanding that the decisions are ethically based as it considers all the individuals and groups involved are not harmed or damaged because of the marketing technique.

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