E Maketing please don\'t copy and paste. 3. a) What are some of the typical obje

Question

E Maketing please don't copy and paste.

3. a) What are some of the typical objectives of e-marketing plans? b) What are some of the intangible benefits of e-marketing strategies and how can financial figures be tied to these benefits?

4. a) What are some significant technological challenges to e-marketing in emerging economies? b) What are some of the possible solutions to the limited use of credit cards in emerging economies? c) Consider an internet or e-commerce company that sells exclusively in the US but wants to expand globally. What kind of strategy would you recommend for their initial expansion? What are some of the factors they should consider in pursuing this expansion?

Explanation / Answer

3. (a) Typical objectives of E-marketing plans are:

1. Reduce costs

2. Achieving branding goals

3. Increase market share

4. Improving the database

5. Achieve customer relationship management goals

6.Improve supply chain management

(b) Intangible benefits of e-marketing strategies:

1. Brand awareness

2. Brand equity

Financial figures tied to these benefits: Difficult to put a dollar figure to this. Evaluate costs and use CRM(Customer relationship management) metrics such as lifetime value.

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