Which of the following is true about ‘Signaling Status with Luxury Goods: The Ro

Question

Which of the following is true about ‘Signaling Status with Luxury Goods: The Role of Brand Prominence’? Patricians possess significant wealth and pay a premium for conspicuously branded products that serve as a horizontal signal to other patricians. Patricians are high in financial means, high in their need to consume for prestige's sake, and keen to associate with other patricians. Parvenus are concerned first and foremost with separating or dissociating themselves from the have nots while associating themselves with other haves, both patricians and other parvenus. Unlike the parvenus, poseurs are highly motivated to consume for the sake of status. None of the above Which of the following is true about ‘Signaling Status with Luxury Goods: The Role of Brand Prominence’?

Explanation / Answer

Unlike the parvenus, poseurs are highly motivated to consume for the sake of status is true about ‘Signaling Status with Luxury Goods: The Role of Brand Prominence’? So the correct statement is D.

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