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EverKleen Pool Services provides weekly swimming pool maintenance in Atlanta. Do

ID: 1166986 • Letter: E

Question

EverKleen Pool Services provides weekly swimming pool maintenance in Atlanta. Dozens of firms provide this service. The service is standardized; each company cleans the pool and maintains the proper levels of chemicals in the water. The service is typically sold as a four- month summer contract. The market price for the four-month service contract is $115. EverKleen Pool Services has fixed costs of $3,500.

The manager of EverKleen has estimated the following marginal cost function for EverKleen, using data for the last two years:

SMC = 125 ? 0.42Q + 0.0021Q2 where SMC is measured in dollars and Q is the number of pools serviced each summer.

a - Given the estimated marginal cost function, what is the average variable cost function for EverKleen?

b - Should the manager of EverKleen continue to operate, or should the firm shut down? Explain.

c - How much profit (or loss) can the manager of EverKleen Pool Services expect to earn?

TYPE ANSWER - NO PICTURES PLEASE.

Explanation / Answer

a) AVC = 125 - 0.21Q + 0.0007Q^2

b) differentiate average variable cost with respect to Q and then equate to zero

dAVC/dQ = -0.21+ 0.0014Q = 0 implies Q = 150. Put the value of Q in AVC

AVC = 125 - 0.21(125) + 0.0007(125)^2 = 109.25. Since the price is more than AVC, the firm should continue to operate

c) at profit maximisation

125 - 0.42Q + 0.0021Q^2 = 115 implies Q= 172

So profit = total revenue - total cost

115q-(125Q-.21Q^2+0.0007Q^3+3500)

Q=172115(172)-(125(172)-.21(172)^2+.0007(172)^3+3500)

P=-2569.27 The firm will expect a loss of 2569.2

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