Your business provides CDs on learning English that compliment the teaching that

Question

Your business provides CDs on learning English that compliment the teaching that is provided by your employees based in Mexico. Assume that you decide to capitalize on these CDs by selling them to a large retail store based in Mexico. The CDs are not as effective without the teaching, but can be useful to individuals who want to learn the basics of the English language. You do not want to take the risk of sending a case of CDs to the retail store unless you can be sure of receiving payment. Explain how you can ensure payment for the CDs.

Explanation / Answer

Option 1
Send a sample (1/2) CDs and ask for a pre-payment in case they need more quantity. Offer quantity discounts - should work in a financial market like Mexico

Option 2
Send the CDs to employees in Mexico and ask them to introduce the CDs to the retail store. This way cross selling can also happen i.e. the retail store can suggest our company to all their customers

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