s2. Which of these store chains, in the last five years, made the move from prom
ID: 1173637 • Letter: S
Question
s2. Which of these store chains, in the last five years, made the move from promotional pricing to DLP cing and found that it is not so easy to make this kind of change? Penney' s C. Costco D. Starbuck's E. The Gap 53.ABC Pharma does not have the internal skills or warehouse capacity to manage their Most likely, they A. will hire a 3PL company B. will backward integrate to resolve this problem ET will build a warehouse and hire a warehouse manager will hire a 4PL time ke E. will forward integrate TAMZAN 54. This company had an agreement with Kraft to introduce and shelve their products in supermarkets. Later, it efaulted on its contract with Kraft in order to pick up the distribution on its own, saving millions of dollars. Its CEO knew that this would result in an unwinnable lawsuit, but he did it anyway because he thought his company could handle the distribution alone and earn better returns in doing so. Which company "slammed" Krafl in this way (this is a "gift" question, and you are not allowed, by state law, to provide an incorrect A. Best Foods B. Heinz C. Tropicana D. Starbuck's E. Kentucky Fried Chicken AR 55. Kroger Distribution has instituted a inventory is depleted to X quantity, an automated replenishment order is issued to distributors or wholesalers A. CRM system to ensure that once on-shelf retail and small-storage (B. VMI 3PL D. EDI E. EOQ 56. Dr. Anton Mesmer established the truth of this axiom for successful propagandizing: Establish high frequency for the message Employ emotion in the message C. Tell your audience what it already believes D. Use a celebrity to entrench the message E. Mesmer was an MD whose interests were more medical than propagandistic, so NONE of the aboveExplanation / Answer
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52.
Correct option: (b) Penney's
Reason: JC Penney replaced its sales promotion strategy for EDLP (Every day low price) strategy, it's sales dropped big time. Earlier consumers who were conscious about bargaining used to be attracted towards the store, but they now did not feel associated with this new pricing technique and those consumers who are bargain lovers shy away from it.
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